I am constantly trying to pretend to be something I'm not --- Organized. This purse finally helps me pull off the charade! There is a place for everything and in my case, that means EVERYTHING. I have Toiletries, meds, hairbrush, make up, crocheting, wallet, tickets, notebooks, planner, kindle, phone, keys (2 sets), coupons, receipts, change, I know I"m forgetting something...but I actually have it all put away. It's big enough to hold all that, but not so big that it all sloshes around and hides when I need something. It's actually pretty clear where things should go and so I remember which pocket I put it into. On top of all that, It actually looks like a rather elegant purse instead of a backpack or briefcase. I'm thrilled.